About the brand
Elegant, Simple, Minimalist, natural
Visual identity must be emotionally binding. In this branding, I would explore the use of 3D elements with UI design. 3D modeling is usually displayed on a computer or other video device. The displayed objects can be real-world entities or imaginary things. This technique is useful in many fields, especially architecture and engineering. I would effectively design and use 3d modeling in user interface and branding design.
THE Design
The mockup of the design and products
Design Process
3D Modeling With Spline
Having done the initial conception and design, I then spent some time working on 3d modeling. I used Figma for the prototype of the brand website and Spline for the 3d modeling. Figma is a vector graphics editor and prototyping tool suitable for prototyping websites or software. And Spline is a web-based collaborative 3D design tool. First, I made a coffee cup model on Spine that can be placed on the homepage of the website, and then I used Anima in Figma's plugin function. I embed the code in Anima, and I can successfully put the 3d modeling on the Figma website prototype. Users can rotate and zoom in and out of the 3D model of the coffee to better understand the brand.
Naming & Colors
The competitions are less focus on the shape and style of the cookies and chocolates
First, I have to build a brand image. I want to create a minimalist coffee brand. I've spent some time researching the definition of minimalism and understood how the general public perceives this style.
After finding the direction where I wanted to go, I started thinking about the coffee brand name and ended up with the French Eveille as the brand name (awake in English). I want to adopt earth tones as the main color of my brand. I think coffee evokes relaxation and coziness, and earth tones are warm colors that feel intimate.