2022
Google UX Certification (Solo Project)
UI Design, UX Research
UX/UI Designer
I began a simple and short research to understand people's habits. I found that 70% of users among my interviewees would collect their movie tickets. However, 60% interviewees disposal movie tickets because of unreadable fading tickets.
Focusing on simple booking process and e-Tickets library. Determine if the movie ticketing app is difficult or easy to use. Understand what features do users like to include in the movie ticketing app.
I analyzed the 3 most popular movie theaters apps in the United States. I found that almost none of them had the e-tickets saving feature. This then became my opportunity for the solution.
I began the research process with the goal of understanding how users typically book their tickets, what they describe as their ideal movie experience, and the challenges they face. Also, I focused on the questions about their habit of collecting tickets and other items.
Based on the trends in my affinity map and interview, I’ve noticed that many interviewees are interested in redeeming their membership rewards by collecting e-Tickets. Also, adding gestures at the selecting seat screen would provide better user experience.
Some participants would like
to have printable tickets
Seats buttons are too small
Major products in the market lack of e-Ticking collecting features
3 participants would purchase more tickets with rewards system
2 participants mentioned that there were too many things in one screen
2 participants would like to share their e-Tickets with friends.
Users need reminder system
Premium membership rewards relate to the collection of e-tickets
Adding a shopping cart to view orders
The reminder system works for all three platforms, either through the native app or Google Calendar.
Some users are interested in redeeming their rewards by collecting e-tickets.
This was improved by adding a shopping cart that allows users to better order snacks and tickets.
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I started from drawing paper wireframes for the main ticket booking flow. I started by creating variations on the screens required. The best parts of each variation was then composed into a single screen.
After I had the main screens of the flow ready, I designed a low-fidelity wireframe on Figma, which I used to build a low-fidelity prototype for the users' feedback.
The major changing were: adding a shopping cart to let users review their items, adding zoom-in and zoom-out function with gesture on the selecting seat screen, and improving some of the screens' layout.
This is a very interesting project to me. Especially when I found out that many people have the habit of collecting movie tickets, it gave me a lot of inspiration. There're few things that I learnt and could be improved:
1. More iterations. I will keep working on this project and try to get feedbacks from interviewees or other designers. Create as much iterations as I can is very important for an app to better meet users' need.
2. Interview people in various age and occupations. My interviewees for this project are mostly from Asia and United States. I would try to find more interviewees with different cultural background, age, and occupations.
3. Optimize UI. Improve design aesthetics and make the overall app more consistent.
